Capturing young adults on Facebook

It’s no secret that college students use Facebook. The students currently in college today are considered digital natives. Businesses, towns, sport teams and news organizations are all capturing the growth of Facebook with fan pages. However, are news organizations capturing Facebook’s largest demographic? To explore this situation, it’s important to first look at how college media outlets are engaging their students on Facebook. These outlets not only train future journalists, they also train the future wave of journalism consumers. Wednesday Chris Snider, a former digital journalist and now journalism instructor at Drake University, released a blog post compiling data from Continue reading

Americans are going mobile — where’s the media?

Last week the Pew Research Center released a study called Gadget Ownership, that shows 85 percent of Americans own a cell phone and 96 percent of 18 to 29 year olds own one. The study also looked at ownership of desktop and computers, video game consoles, MP3 players and e-book readers and tablet computers. The study’s findings show that cell phones are the most popular gadget among Americans. The most recent data available from comScore, which covered June through August, shows that about a quarter of the cell phones in the United States are smart phones. The comScore data also Continue reading