Building a community




As I discussed in my previous post, I believe companies have been using Twitter in one of three ways: as a PR/Marketing machine, as a customer service platform or to engage their customers and form an online community. While the focus is a little different, each does have a customer services impact. It is the latter of the three that I will be discussing today. The community approach encourages more than just communication from the company to its customers. It encourages customers to communicate with each other. It does more than draw attention to the company. It portrays the company Continue reading