Capturing young adults on Facebook




It’s no secret that college students use Facebook. The students currently in college today are considered digital natives. Businesses, towns, sport teams and news organizations are all capturing the growth of Facebook with fan pages. However, are news organizations capturing Facebook’s largest demographic? To explore this situation, it’s important to first look at how college media outlets are engaging their students on Facebook. These outlets not only train future journalists, they also train the future wave of journalism consumers. Wednesday Chris Snider, a former digital journalist and now journalism instructor at Drake University, released a blog post compiling data from Continue reading






When tragedy strikes social media can hurt or help




Quite often on this blog I have preached the benefits of social media. However, there are sometimes that it can actually hurt a news situation when it isn’t managed correctly. The hostage situation at the high school in  Marinette, Wis. this week is a prime example of the dangers of unmanaged social media. A student, with multiple weapons, took a classroom hostage and held them for about six hours Monday evening. Rumors shared on social media were reaching people long before actual facts were. These rumors included people being shot and that there was multiple casualties. Neither were true. In Continue reading






How did Iowa State students follow election 2010?




After my second election as a journalist I was curious how students followed the 2010 midterm election. Two classmates and I went out to Iowa State’s Central Campus to ask students and produced a video with their answers.






Continue reading






Expand your skill sets, try new things




With the media landscape constantly changing, no one can afford to standstill. Waiting too long to adapt to a new technology, technique or delivery method could lead to members of the community going elsewhere for their news. Attend conferences One of the best way to stay up-to-date on the changes in the industry is to attend conferences with your peers. Last week I went to Louisville, Ky. for the National College Media Convention. This is the premiere convention for student journalists and their advisers. Finding out what your peers are doing is a great way to expose yourself to new Continue reading






Americans are going mobile — where’s the media?




Last week the Pew Research Center released a study called Gadget Ownership, that shows 85 percent of Americans own a cell phone and 96 percent of 18 to 29 year olds own one. The study also looked at ownership of desktop and computers, video game consoles, MP3 players and e-book readers and tablet computers. The study’s findings show that cell phones are the most popular gadget among Americans. The most recent data available from comScore, which covered June through August, shows that about a quarter of the cell phones in the United States are smart phones. The comScore data also Continue reading






Newspaper usage at Iowa State




A recent article by Bill Krueger published by the Poynter Institute suggested that college students are more likely to read the print edition of their school’s newspaper. I went out on campus and found people reading the Iowa State Daily to see if they also preferred the print edition.