Top 25 college newspapers on Twitter – March 2011




Last month I started taking a closer look at other college newspapers on Twitter. I was really surprised by what I found and was amazed at how many have large followings, many of which are larger than the paper’s following on Facebook. I will update this list on the first Wednesday of each month. A few of the newspapers on the list don’t appear to be actively maintaining their Twitter accounts, so I likely will drop them off the list next month. I’m sure there are many more out there that I am missing. If you know of a college Continue reading






Top 25 college newspapers on Twitter




For the last couple of months Drake University’s School of Journalism and Mass Communication’s Chris Snider has been tracking the Top 25 college newspapers on Facebook. As an online editor for a college newspaper, I really value the data he has collected and seeing how our Facebook page compares to other schools. But, it left me wondering how our Twitter account stacked up. I found a couple of Twitter lists online with college newspapers and begin compiling the data. I was really surprised to see some college newspapers with more than 5,000 followers — especially considering only two of the Continue reading






Capturing young adults on Facebook




It’s no secret that college students use Facebook. The students currently in college today are considered digital natives. Businesses, towns, sport teams and news organizations are all capturing the growth of Facebook with fan pages. However, are news organizations capturing Facebook’s largest demographic? To explore this situation, it’s important to first look at how college media outlets are engaging their students on Facebook. These outlets not only train future journalists, they also train the future wave of journalism consumers. Wednesday Chris Snider, a former digital journalist and now journalism instructor at Drake University, released a blog post compiling data from Continue reading






Connecting with the younger audience




As the United State’s most popular social network, Facebook is working with media outlets to help them leverage social media to expand their reach. On Tuesday, Facebook’s Justin Osofsky gave a presentation at a Hacks/Hackers event in New York City discussing the use of Facebook’s social sharing features. On slide 13 of his presentation — which is embedded below — he showed a graph comparing the age of users clicking like buttons and newspaper subscribers. The median age of people clicking the like button is 34 and the median age of newspaper subscribers is 51. Facebook  also created a media Continue reading






Customer service in a digital age




A recent encounter with US Cellular customer service got me thinking about the future of customer service. When you call tech support a recorded message says it will be easier to troubleshoot issues with your phone if you are calling from a different phone or a landline. That recorded message is where I had a dilemma. As a college student, my cell phone is my only phone (and often my main form of communication). How am I supposed to call from another phone if I don’t have one? So, what is the answer? How can customer service evolve to best Continue reading