Customer service a tweet away

Tired of listening to cheesy hold music for hours? With more people using Twitter, customer service departments have started following suit. In my previous blog post, I discussed how building an online community around your brand also has customer service benefits, but what if your only goal is to provide customer service via Twitter? Providing customer service via Twitter is a complicated task, but it centers around your responsiveness to your customers. Searching for and promoting your brand on twitter are essential. Your customers need to know you are on Twitter. The second key is responsiveness. If people are tweeting frustration Continue reading