Expand your skill sets, try new things

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With the media landscape constantly changing, no one can afford to standstill. Waiting too long to adapt to a new technology, technique or delivery method could lead to members of the community going elsewhere for their news. Attend conferences One of the best way to stay up-to-date on the changes in the industry is to attend conferences with your peers. Last week I went to Louisville, Ky. for the National College Media Convention. This is the premiere convention for student journalists and their advisers. Finding out what your peers are doing is a great way to expose yourself to new Continue reading →

Americans are going mobile — where’s the media?

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Last week the Pew Research Center released a study called Gadget Ownership, that shows 85 percent of Americans own a cell phone and 96 percent of 18 to 29 year olds own one. The study also looked at ownership of desktop and computers, video game consoles, MP3 players and e-book readers and tablet computers. The study’s findings show that cell phones are the most popular gadget among Americans. The most recent data available from comScore, which covered June through August, shows that about a quarter of the cell phones in the United States are smart phones. The comScore data also Continue reading →

Adapting to the changes in technology

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Just during my lifetime I have witnessed a fundamental shift in the way people use technology. When I was little, my family owned one computer. My dad used it to type letters and write checks. I used it to play Reader Rabbit. Fast forward 15 years and my family of four owns four desktop computers, three laptops and enough spare parts to probably build a few more desktop computers. With each passing year, I find myself more and more attached to technology. So, what does all this new technology mean for the media? Media have to look at how teens Continue reading →

Connecting with the younger audience

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As the United State’s most popular social network, Facebook is working with media outlets to help them leverage social media to expand their reach. On Tuesday, Facebook’s Justin Osofsky gave a presentation at a Hacks/Hackers event in New York City discussing the use of Facebook’s social sharing features. On slide 13 of his presentation — which is embedded below — he showed a graph comparing the age of users clicking like buttons and newspaper subscribers. The median age of people clicking the like button is 34 and the median age of newspaper subscribers is 51. Facebook  also created a media Continue reading →