In my last post, I questioned the future of customer service and asked if Twitter was the answer. Here are my initial thoughts on Twitter’s role.
I’ve looked around Twitter for various businesses and looked at how they utilized their Twitter accounts. I also put out a call for assistance and tweeted:
I heard back from Barry Dalton (@bsdalton) about a positive experience he had with @LinkedIn. Derek Homann (@dhomann) also chimed in with some assistance. This prompted me to start doing even more searching of my own.
What I soon saw was a distinct pattern in the way companies utilized Twitter. The accounts were either used as a PR/Marketing outlet with little to no interaction, a customer service outlet dedicated to helping customers or a place to foster interaction and establish a community among it’s customers. A few companies also had a combination of PR/Marketing and customer service, @LinkedIn being one of them.
Over the next few blog posts I will take a more in depth look at each of these methods and my observations of what companies are doing. If you have a story to share please contact me either through a comment on this post or a tweet (@smithbm12).